Effective work cannot exist in a vaccum. Collaboration creates the trust needed to succeed, and helps uncover ideas and options that are better than any one person’s perspective.
Designers are more than makers of things. Problem solving requires diving deep into complex issues and situational dynamics to understand things from multiple vantage points.
Work in Context
Well-designed solutions begin with research. Understanding context acts as a springboard for creating meaningful experiences that are focused on achieving specific goals.
Being a strategic partner requires accountability. Working with a clear process and a shared language helps set goals and expectations, even when the measurements may be subjective.