Writing for the Web: Developing Voice, Tone & Editorial Structure
Developing engaging content for your website demands a thoughtful approach to both structuring and choosing your words. Fortunately, best practice guidelines can help you ensure your ideas stand out and your writing is clear and compelling.
Project Recap: Designing Transmedia Experiences for Change Agent
Designing the bi-annual print publication, Change Agent, provided an opportunity to think more broadly about how the ideas within could reach a wider audience and engage them more deeply. We challenged ourselves to push the boundaries of what a traditional print publication could be.
Put Your Content First!
Now and then, flashy website features serve content and user experience to great effect. But outside of serving those sacred goals, why else would you need them? As a developer who works on fancy features, I think it’s important to consider your return on investment.
Designing Brand Experiences for Social Impact
How can mission-driven brands better align organizational strategy with the designed experiences they create, to continuously deliver greater value and meaning?
Designing User-Friendly Faceted Navigation
How do we design interfaces for searching, filtering, and sorting content that help users navigate content-heavy websites and find what they're looking for? Start by understanding users’ expectations and needs.
5 Things to Do Before Issuing an RFP
You're ready to take on a significant branding or digital project, but now what? What can you do (and not do) to make the search for a partner more efficient, gratifying, and successful?
The Overlooked Value of Project Management
When choosing strategic and creative partners for an engagement, it's easy to downplay the importance of project management to a successful project outcome. But this is why you shouldn't.
Content Strategy & Copywriting for Social Impact
Learn general guidelines and tips for effectively structuring your content to maximize engagement across your website and increase your impact.
Atomic Docs: Awesome or Awful?
Designers and developers are increasingly creating style guides to decouple front and backend concerns. Atomic Docs is a new tool that helps you manage your frontend components and generate style guides. We put it to the test to see if it makes the process easier.
What Am I Buying?! Understanding Website Technology & Costs
When you need to make informed decisions about your website, how can you demystify the complex technology involved and what things cost?
Design Vendors Are Destroying Nonprofits!
When organizations view design firms as “vendors” they shortchange the potential in their projects—and the broader impact that can be achieved by working with one. It’s time to make a change.
Creating a User-Friendly CMS
Your audience loves your website. But does the CMS running it make your staff miserable? Admins are users too, so the backend of your website should be built with same attention and thoughtfulness as the frontend.
Strategies to Make Complex Content More Compelling
Complex social, environmental, and economic issues often require communicating with long-form content to achieve impact. What can John Oliver teach us about nuanced narratives that inspire audiences to action?
6 Great Data Vizualization Tools in 2016 (Pt 2)
Find the right charting library for you with three more great data-vis tools that span the gamut from simple and straight-forward to complex but powerful.
Content-Heavy Websites: Designing for Density
How timeless design principles like white space, spacing, and layout help us address the challenges of content-heavy websites—and deepen audiences' engagement with our ideas as a result.
Translating Brand Strategy Into an Effective Website
In a long, multi-disciplinary process, teams need a shared vision that gets everyone pulling in the same direction. Here’s how to make sure you don’t pour time, effort, and money into a website that fails to meaningfully connect audiences to the issues and how you make a difference.
Communications Science & Our Global Climate Change Discourse
Yale’s communication scientists are researching Americans’ attitudes on climate change. Now their respected research and data are reaching a wider audience, with far greater impact.
6 Great Data Vizualization Tools 2016 (Pt. 1)
When communicating with complex data, clear, compelling visualizations are more important than ever. What can the best tools do to help you deepen audiences engagement with data?
5 Insights You Can't Get Without User Research
You may think you know your users well enough to get started without any additional research, but there are lots of insights you can’t get without it. What could user research possibly uncover that you don’t already know?
How Brand Strategy Improves the Website Design Process
As purposeful as organizations tend to be about developing the strategies and actions needed to drive change, they should be equally focused on the decisions that determine whether their websites contribute to those goals.