Ideas at the intersection of brand strategy, digital design, and social impact.
Designing for Online Engagement: How to Build a Better Site with Brand Strategy
Engage from the Inside! The Benefits of Internal Branding for Nonprofits (Pt. 2)
Write Your Way to a Better Website
A Diversity of Perspectives
Choosing the appropriate voice, tone and structure, ensuring your text isn’t too complex for your audience to understand, and emphasizing the right content all go a long way towards ensuring your ideas make an impact on your online audience.
Carefully-thought-out visual and UX design enable us to discover ways to present dense content clearly and effectively, encouraging our audience to visit, download, and read what we have to offer.
A well-articulated brand strategy can provide clarity to folks outside an organization, helping them understand the change an organization is seeking to create, how it plans to accomplish its goal(s), and how they can engage with the organization to bring about that change.
Pop-ups are well-known for being the most effective (and the most annoying) techniques for email signups. To avoid pop-up pitfalls, the key is timing. Time your pop-ups to appear 10-15 seconds after your user has engaged with the site.
Designed thoughtfully, animations can be a powerful tool for helping your audience achieve their goals and feel engaged with your content. Using our understanding of human perception, we can avoid the pitfalls of designing animations that ultimately distract, confuse, or frustrate our user.