Why Brand Strategy is So Important To Website Design
Websites give us a snapshot of what an organization is like. Is your website making a bad first impression? Designing your site with principles of brand strategy can help.
Incorporating Concept Boards into Our Design Process
About a year ago, we started incorporating concept boards into our design process as a way to improve communication with clients. Here’s what we’ve learned since then.
How Internal Branding Strengthens Nonprofits
When most people hear the word "branding" they think about external qualities like reputation and messaging. But did you know that brand can also be essential to building internal capacity and cohesion?
Decoding the Website Design Process
Not sure what to expect from the website redesign process? Confused by intimidating jargon that sounds like another language? We promise, it’s not as scary as you might think! Here’s what you can expect.
Nonprofit Branding: Breaking Through the B.S.
What are the tangible benefits of nonprofit brand strategy? Our Director of Strategy cuts through the trendy buzzwords to discuss the ways that nonprofit branding affects everything from staff motivation to stakeholder trust and even increased impact.
Conquering Content Entry
It’s a fact: new websites need new content. What steps can your organization take to ensure that the content development and entry process runs smoothly?
Project Design 101
From miscommunications to countless revisions, the design process can lead to a lot of headaches. But it doesn't have to be that way! What steps can you take to avoid the pitfalls and ensure a pleasant and successful design experience for both your client and design team?
Creating Engaging Complex Content
If an organization publishes research, reports, and other types of long-form content, what strategies should be implemented to ensure the content resonates and engages target audiences?
What Do Web Developers Actually Do?
What exactly do web developers do and how? Are there different types of web developer roles? Where do they fit amongst the greater agency picture?
Newsletter Signup Form Best Practices
Want to publish a newsletter but unsure of how to entice readers and garner subscribers? The not-so-secret secret is to create an online experience that drives engagement and a desire to exchange an email address for tailored content.
Tallying Total Cost
Reframing how we understand total cost can lead to a better website and ultimately, a more successful implementation of an agency's mission.
Choosing & Using On-Brand Photography
When your communications strategy demands compelling, authentic and appropriate photography, how do you efficiently and consistently find impactful imagery that won't break your budget?
Web Animation: Delightful or Distracting?
Animation is an essential part of increasing audience engagement, but when used incorrectly, it can distract the viewer from your content and your brand! How can we reap the benefits and avoid the pitfalls?
Writing for the Web: Developing Voice, Tone & Editorial Structure
Developing engaging content for your website demands a thoughtful approach to both structuring and choosing your words. Fortunately, best practice guidelines can help you ensure your ideas stand out and your writing is clear and compelling.
Project Recap: Designing Transmedia Experiences for Change Agent
Designing the bi-annual print publication, Change Agent, provided an opportunity to think more broadly about how the ideas within could reach a wider audience and engage them more deeply. We challenged ourselves to push the boundaries of what a traditional print publication could be.
Put Your Content First!
Now and then, flashy website features serve content and user experience to great effect. But outside of serving those sacred goals, why else would you need them? As a developer who works on fancy features, I think it’s important to consider your return on investment.
Designing Brand Experiences for Social Impact
How can mission-driven brands better align organizational strategy with the designed experiences they create, to continuously deliver greater value and meaning?
Designing User-Friendly Faceted Navigation
How do we design interfaces for searching, filtering, and sorting content that help users navigate content-heavy websites and find what they're looking for? Start by understanding users’ expectations and needs.
5 Things to Do Before Issuing an RFP
You're ready to take on a significant branding or digital project, but now what? What can you do (and not do) to make the search for a partner more efficient, gratifying, and successful?
The Overlooked Value of Project Management
When choosing strategic and creative partners for an engagement, it's easy to downplay the importance of project management to a successful project outcome. But this is why you shouldn't.