“When ClimateWorks engaged Constructive, we were finalizing a complex organizational and strategic transition. With an approach rooted in design thinking, their team brought a sophisticated understanding of the role branding plays in support of organizational strategy—as well as a deep interest in, and commitment to, our mission.”
Jean-Louis Robadey, Director of External Relations, ClimateWorks
“Constructive is far more than just a great design team. They’re strategic, creative partners with a knack for understanding complexity who help us communicate it simply and elegantly to multiple constituencies so that our efforts have greater influence. When it comes to turning complex research into compelling content, design, and data visualization that engage experts and policy-minded audiences, Constructive is the best in the business—which is why I’ve continued to work with them for a dozen years.”
Sam Ori, Executive Director, Becker Friedman Institute, University of Chicago
“Constructive completely understood the challenges we were facing in our space. Instead of just having one person who was familiar with our project, their entire team was fully invested from day one. What makes them such a great partner is that they are committed to making our success theirs, and vice-versa. They remain fully available to us, often going above-and-beyond to make sure we succeed. We don’t feel like we hired a company to perform a website redesign, but rather found a partner to work with us and bring our vision to life.”
Stephanie Gutch, Director of Digital, TCTMD/CRF
“When UnboundEd partnered with Constructive, we had a strong vision and a passionate team committed to providing standards-aligned materials and learning for educators. What we didn’t have was a brand, a website, or even a name. Their team dove in to solve these challenges with palpable enthusiasm for our mission and great expertise. They helped name our organization, develop the brand, and build a website that lets us reach educators across the country to provide them with the resources and support they need to serve all students.”
Kate Gerson, Managing Partner, UnboundEd
We help nonprofits thrive by designing integrated brand experiences that deepen audience engagement with social impact. Leading with brand strategy, we help organizations increase understanding of who they are, strengthen their strategic positioning, and express their values through messaging, design, and digital. Learn More
When it comes to designing branding for nonprofits, think of Design Principles as a combination of vision and values translated into crisp, strategic statements that clearly define an organization’s social impact value. They are the handbook for how a nonprofit’s brand truths will be brought to life.
By designing through a clearly-defined brand strategy that articulates the kinds of experiences we’re trying to create, people with different perspectives are more able to have productive conversations in a shared language about what such an experience might be like.
For nonprofits in particular, demonstrating a strong commitment to digital accessibility provides a perfect opportunity to engage audiences online and reinforce your organization’s commitment to equity and inclusion.
Blue Ocean Strategy is a reminder that when we break outside of the bounds of our own definitions and assumptions of how nonprofit strategy “should” or usually works, the result often drives more compelling stories of impact and genuine connection with the people we serve.
