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Designing for Online Engagement

How to Integrate Brand Strategy into Digital Communications

Mar 21 | Workshop
9:30 am Foundation Center

When it comes to nonprofit communications, it’s no small challenge to capture an organization’s strategy and spirit. As communicators, we’re engaged in an ongoing effort to connect audiences to what matters to them—what they value—by expressing the many tangible and intangible ways nonprofits and foundations make a positive difference for people and the planet. And at the center of this effort for nearly every nonprofit is their website—the most accessible and valuable tool in their communications strategy.

So, how can social impact organizations create brand experiences online that more effectively engage audiences with their missions? How do we translate complex strategies, ideas, and values into digital communications that move us forward? And how can we be more strategic, more collaborative, and less subjective in the creative process?

In this workshop, led by Matthew Schwartz, Founder & Executive Director of social impact design agency Constructive, you’ll learn what it takes to create more engaging, online brand experiences for audiences—exploring strategies and exercises that will align your content, design, and use of technology with the underlying value in your nonprofit’s brand.


  • Why design is so important to effective communications
  • How brand strategy improves the design process
  • Why embracing “brand value” is essential for nonprofit organizations
  • What social impact experience design is and why it matters
  • How to frame communications decisions within a brand strategy
  • Brand experience design workshop activities

Intended Audience

CEOs, executive directors, upper management
Fundraising & development staff
Marketing, communications, external affairs


Matthew Schwartz

Matthew Schwartz

For the last 23 years, Matt has specialized in brand strategy and digital design, focusing his passion for social and environmental issues to help organizations achieve greater impact. As Constructive’s leader, Matt plays an active role in collaborating with clients and our teams to develop strategies and design brand experiences that increase mission focus and deepen audience engagement. A frequent writer and speaker, Matt is a regular contributor to The Foundation Center, Communications Network, and other organizations. His work has been recognized for excellence by numerous organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. Matt earned his Bachelor’s Degree from Sarah Lawrence College in Writing & Visual Arts. He then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

More about Matthew Schwartz
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