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Workshop

Designing a Social Impact Brand for the Digital Age

Workshop: May 22 @ 9:30 am - 4:30 pm | The Foundation Center/Candid
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Why attend?

What makes people more likely to believe that a social impact organization is more credible, trustworthy, and effective at advancing its mission? What do people really value in the opportunities they have to engage with a nonprofit or foundation—especially online? And most important, how can organizations maintain their audiences’ attention and mobilize them more quickly towards the change they seek to realize in the world?

The answers can be found at the intersection of brand strategy and design, where an organization’s strategic plan and positioning are translated into tangible experiences that connect people to who they are, what they do, and why it matters. By using brand strategy as the foundation for designed communications, nonprofits provide content creators, designers, technologists, and others the context needed to work together more effectively and deliver meaningful value to audiences that help drive social change.

In this full-day immersion workshop led by Matthew Schwartz and Lexie McGuire, you’ll learn foundational knowledge of nonprofit brand strategy and experience design; and then get hands-on training working through exercises that will improve your ability to align digital communications with the goals and mission of your organization.

Course at-a-glance:

Part 1: Principles: Participants will learn the principles of effective social impact brands by exploring foundational principles of brand strategy and design theory, focused specifically on the needs of social impact organizations.

Part 2: Practices: Participants will work individually and in groups on a variety of workshop exercises to gain hands-on experience establishing and translating an organization’s brand strategy into content, design, and website functionality that are aligned with its vision, values, and mission.

Bonus Materials

All workshop participants will receive:

  • Constructive Cards: A printed deck of collaborative design exercises
  • A PDF set of experience design worksheets

Recommended Reading:

  1. The Role of Brand in the Nonprofit Sector
  2. Designing Brand Experiences for Social Impact
  3. How to Translate Brand Strategy Into an Effective Website

 

You can reserve your spot here.


Questions about this course?

Please get in touch! Email: training@candid.org

Presenters

Matthew Schwartz

Matthew Schwartz

For the last 23 years, Matt has specialized in brand strategy and digital design, focusing his passion for social and environmental issues to help organizations achieve greater impact. As Constructive’s leader, Matt plays an active role in collaborating with clients and our teams to develop strategies and design brand experiences that increase mission focus and deepen audience engagement. A frequent writer and speaker, Matt is a regular contributor to The Foundation Center, Communications Network, and other organizations. His work has been recognized for excellence by numerous organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. Matt earned his Bachelor’s Degree from Sarah Lawrence College in Writing & Visual Arts. He then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

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