Climate Impact Lab Website Design Data Visualization Tool

Climate Impact Lab Branding, Website & Data Visualization Tool

The Climate Impact Lab is an unprecedented collaboration of climate scientists, economists, and data engineers. For the release of its first major research project, The Lab asked Constructive to help develop its brand, website, and an interactive tool to make the case for how climate change will increase poverty and inequality worldwide.

An Evidence-Based Brand for the Era of Big Data

While our digital team engaged in discovery and market research, our designers collaborated on logo and identity design to set the tone for the work ahead. The Lab’s design system is both emotional and functional. A suite of colors selected for effective visualization design signals a leading evidence-based brand. Streamlined efficient typography that’s ideal for data-heavy content reinforces The Lab’s brand position as an objective research-driven organization. And an energized logo design establishes a memorable mark, reflecting The Climate Impact Lab’s focus on synthesizing global climate data to provide objective, big-picture insights for expert audiences.

Making Big Data Engaging and Accessible

The Climate Impact Lab’s website needed to be equal parts brand presence, scientific resource, and big data tool. We partnered with The Lab’s data science team to effectively present volumes of data generated in a statistics engine built on The R Project and Python, a statistics engine, into a fast-loading interactive tool using D3, Mapshaper and TopoJSON. We then created a focused, evidence-based experience that unites brand narrative, long-form content, and data visualization to deepen audience’s understanding of The Lab’s methodology and key issue areas, elevate important research, and facilitate objective exploration.

Climate Data Information Design

Designing Big Data for Accessibility

Successfully evaluating detailed data often requires being able to distinguish between highly nuanced differences. Given that nearly 5% of the world’s population is color blind (almost 8% of men), we tested and refined brand color systems to ensure that data visualizations such as pattern-driven chloropleth maps are accessible to audiences with any of the eight major types of color blindness.

The Climate Impact Lab's website unites deep issue area expertise, digital research publications, and robust data visualization tool to deliver a brand experience that's equally engaging, informative, and useful.
Climate Impact Lab Nonprofit Org Design
Climate Change Digital Publication Design
A Robust Toolset for Objective Exploration

The signature feature of The Climate Impact Lab is the organization’s Climate Impact Map. We collaborated with The Lab’s research experts and data engineers to design a first-of-its-kind global climate data visualization tool that’s intuitive and visually engaging, and which delivers meaningful insights. The Climate Impact Lap empowers expert and lay audiences to visually explore the organization’s landmark research on climate change and economic impact, both globally and within the United States, through various lenses and timescales.

Climate Impact Data Visualization Tool Design

A World of Insights in the Palm of Your Hand

Making data-driven experiences accessible to mobile audiences demands a higher level responsive design than your typical website. So we prioritized making sure that The Climate Impact Lab’s website does more than give mobile audiences a great reading experience. It also adapts The Climate Impact Map to effectively deliver interactive data visualization on smaller screens.