Tostan’s new positioning and visual identity were still being in development overseas, meaning their brand lacked visual standards to inform website design. Partnering with Tostan’s branding agency, M&C Saatchi, we recommended revised colors and web typography based on their in-process logo to create a bold, colorful user experience. We then iterated rapidly on design concepts with Tostan’s team, creating a website that informed and extended their rebranding, bringing it to life with a blend of color, pattern, typography, and imagery.