TCTMD.com is an encyclopedic website with tens of thousands of articles, online presentations, videos, and more. We quickly got to work auditing the website and working with CRF stakeholders to understand it from multiple perspectives. Fixing TCTMD would require rethinking the system from the inside out, as its problems were as much about the backend as it was the experience visitors had after arriving. Data was stuck in Episerver’s Ektron CMS, an expensive platform that was difficult to use, failed TCTMD’s complex content needs, limited its functionality, and caused errors delivering gated, member-only content.