Stakeholder surveys, collaborative workshops, meetings, and a competitor audit helped our teams align on the Hospital Index’s mission, attributes, and positioning while setting an actionable plan for realizing its full potential. The Hospital Index brand would be disruptive yet social impact-driven; site content would focus primarily on speaking to industry experts, policymakers, and journalists; the design system would need to support complex content relationships while communicating an innovative, forward-thinking brand; and finally, we’d need to build the site on a platform capable of visualizing robust amounts of complex data while allowing Lown team members to update data over time.