MSDS is now Constructive!

After 15 years of partnering with nonprofits and academic institutions to develop more effective brand strategy and design, we’ve used everything we’ve learned to write the next chapter in our story. Read More

World Cocoa Foundation Branding & Communications Design

Seeking to more effectively communicate their leadership and progress on cocoa sustainability with members and the broader sector, World Cocoa Foundation sought help focusing their messaging and redesigning their branding and communications across every channel.

Logo Design & Branding

Our rebranding process began with brand strategy workshops to learn about the key issues, WCF’s mission, and the roles the organization plays. Brand messaging, a strong visual identity, and brand guidelines visually and verbally communicate WCF’s leadership and impact working across the private and public sectors.

World Cocoa Foundation Brand Handbook
World Cocoa Foundation Brand Handbook Logo
World Cocoa Foundation Brand Handbook Typography
World Cocoa Foundation Brand Handbook Data Visualization

Collateral & Communications Design

WCF’s logo and identity design are built on a strong iconographic mark, classic typography, and colors that evoke the richness of cocoa and the vitality of agriculture. Communications design, from stationery to program collateral, support partner engagement with diverse stakeholders in business, government, and NGOs.

World Cocoa Foundation's rebranding helped reposition the nonprofit and transform how they communicate with key stakeholders, support local communities, and work together to help ensure cocoa sustainability for generations to come.

Our Client's Take

“Constructive’s work expanding and improving our communications has made an immediate impact—not just with our members and partners, but internally as well. We now project as the influential global organization we are. What stood out immediately is how well they embraced understanding our programs and our mission; then translated it into design and messaging that really differentiate us.”
Bill Guyton, President