Brand strategy, visual identity design, and brand guidelines embody the organization's values and methods, while laying the foundation for consistency across all branding and communications.
The Pratt Center's website presents a strong brand and a clear point-of-view that demonstrates the nonprofit's role as a community partner, thought-leader, and champion for sustainable and equitable urban communities.
Our Client's Take
“Constructive took the time to understand us, acting as creative experts and organizational advocates. We started with brand strategy and positioning—time well spent pushing us to verbalize the strategy and theory behind our work. Their team was friendly, accessible, and responsive throughout. It’s been a challenging yet immensely rewarding experience.”Janelle Farris, Director of Operations
Projects & Insights
Content-Heavy Websites: Designing for Density
How timeless design principles like white space, spacing, and layout help us address
Institute for Industrial Productivity
Put Your Content First!
Now and then, flashy website features serve content and user experience to great effe