Brand strategy, visual identity design, and brand guidelines embody the organization's values and methods, while laying the foundation for consistency across all branding and communications.
The Pratt Center's website presents a strong brand and a clear point-of-view that demonstrates the nonprofit's role as a community partner, thought-leader, and champion for sustainable and equitable urban communities.
Our Client's Take
“Constructive took the time to understand us, acting as creative experts and organizational advocates. We started with brand strategy and positioning—time well spent pushing us to verbalize the strategy and theory behind our work. Their team was friendly, accessible, and responsive throughout. It’s been a challenging yet immensely rewarding experience.”Janelle Farris, Director of Operations