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Webinar

Engage, Persuade, Motivate! Maximizing Impact With Digital Content

Today’s digital landscape is crippling our ability to focus, with people’s average attention span now shorter than a goldfish’s. We also spend over 10 hours a day consuming content from digital screens. Add it up, and our understanding of the world and our connections to it are significantly shaped online while our ability to process and put information to good use are increasingly diminished. In this environment, organizations who publish content online to help make change happen in the real world face significant challenges. How do they build meaningful relationships with audiences, broaden people’s perspective and deepen understanding to increase the impact of their work? And how must they think differently about the ways they produce and publish content?

Matthew Schwartz (Founder & Director of Strategy) and Senongo Akpem (Design Director) of social change design agency, Constructive, you’ll gain insights into strategies and techniques that will transform how your organization produces and delivers content online—and turn your website visitors into readers and website visits into journeys.

Specifically, you’ll learn:

  • The principles of content-centric design
  • Design’s role in increasing credibility and persuasion
  • How to organize & present content for greater clarity
  • How to create greater context & deeper meaning for audiences
  • How to deliver memorable takeaways and encourage longer reads
  • How to produce flexible content that can be reused across channels

About the Author

Matt Schwartz

Matt Schwartz

Matt partners with Constructive’s clients and teams to make sure that we stay focused on what matters—and that our partnerships and the work we produce meet shared expectations and the highest standards. He brings 28 years of experience as a designer, brand strategist, and writer for the social impact sector, setting the vision and standards of quality for Constructive so that our teams can apply their expertise to co-create meaningful brand value with our clients.

 

As Creative Director, Matt stays closely connected to our work, serving as a consultative advisor to clients and providing hands-on mentoring and guidance for Constructive’s teams to focus our collective efforts on delivering exceptional, mission-aligned results. In leading Constructive, Matt collaborates with company leadership to ensure that our policies, processes, and practices live up to our core values and foster an environment in which our people can thrive and do their best work.

 

Matt contributes to the field of nonprofit design as a writing, speaker, and mentor. His work has been recognized for excellence by organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. He served for seven years on the Leadership Team of the NY chapter of The Communications Network, and volunteers locally in his hometown at the Hoboken Shelter. Matt earned his BA from Sarah Lawrence College in Writing & Visual Studies, and then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

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