Central to JDC’s rebranding was creating a brand architecture and design system to support the needs of regional offices and numerous sub-brands around the world. The organization operates in very different cultural contexts depending on where they are located—particularly important when representing a Jewish nonprofit globally. Communications staff varies in each region. And programs differ based on the needs of local communities. To support these diverse needs, we created a robust, flexible design system with regional and sub-brand color palettes, type and photography guidelines, editorial standards, and more.