Brand is a vital strategic asset for advancing mission implementation & amplifying social impact.
We help nonprofits create the strategic framework needed to think about, create, and manage the ways their brands are understood, expressed, and experienced.
A Diversity of Perspectives
“We think of branding as a process in which strategic and creative thinking are applied to the development of ideas, systems, and tools that help bridge the gap between the place a brand occupies in people’s minds and the things that make it tangible in the real world—a translation of organizational strategy into experiences.”
“You need a brand strategy that articulates a coherent messaging framework and provides internal stakeholders with everything they might need in the way of brand guidelines to help people believe that your organization is dependable.”
“Living brands help build and maintain organizational identity and cohesion, which is especially important in the social impact sector where success is harder to measure than it is in the bottom-line-driven for-profit world.”