Great content engages audiences, connects them to your ideas, and enlists their support for the mission.
We help social impact organizations move from content chaos to effectively communicating their ideas with messages that are purposeful and productive.
A Diversity of Perspectives
“Effective writing for the web involves more than just stylistic finesse. Choosing the appropriate voice, tone, and structure, ensuring your text isn’t too complex for your audience to understand, and emphasizing the right content all go a long way towards ensuring your ideas make an impact on your online audience.”
“People only read about 20-28% of a page’s content online. We look for patterns and words to comprehend content as quickly as possible… the fewer words you can use, the better people will retain information and the more interested they’ll remain in exploring your site.’”
“The website redesign process can be exciting, yet somewhat intimidating —especially if you’ve forgotten to prioritize your new site’s content. By starting early and coming up with an organized plan, the big task of developing content and entering it into the CMS can be much less daunting.”