We’re pleased to announce that Constructive Founder & Director of Strategy, Matthew Schwartz, was selected to speak at Owner Summit 2016. If you’ll be joining us at Owner Summit, you can catch Differentiate or Die! Effective Brand Strategy for Digital Agencies on February 8th at 1:30pm on the main stage.
In an industry increasingly crammed with new digital agencies, and in an era where online collaboration tools have dissolved geographic boundaries of the client/design firm relationship, the competition for work is greater than ever before. And with more and more digital agencies for clients to chose from, not only are firms expected to compete on price and deliver on aggressive schedules—the competition to attract the top talent needed to produce great work is just as tough. To succeed in this environment, digital agencies need to move past defining themselves through subjective measures like design quality, claims of a more effective process that leave most clients confused, and fluff bios listing their team’s hobbies and favorite foods.
In his session, Matt will explore the challenges digital agencies face in developing a strong brand and explain how many of the ways firms position themselves are subjective, undifferentiated, and difficult to defend. Owners will learn the principles and methods of developing an effective brand strategy that resonates with those inside and outside their firms so they can stand up, stand out, and stand for something.
Owner Summit is a pioneering event for digital studio owners. Ever since Bureau of Digital held the first Owner Camp in 2012, people have been clamoring for a larger event for studio owners of all shapes and sizes—from sole proprietors to partnerships, to growing shops on the move. Owner Summit features keynote presentations from some of the digital design industry’s most successful/influential boutique agency owners and thought leaders, along with specialized breakout sessions to zero in on niche topics that interest them the most. Past topics have included process & technical standards, working with remote teams, keeping clients on your side, the war on spec, the importance of employee feedback, following your passion, contracts & negotiation, having difficult conversations, selling the value of design, project pricing, and maintaining a healthy work/life balance.