Join Matthew Schwartz, Founder & Director of Strategy at Constructive, and Foundation Center for Social Change Branding in the Digital Age on Wednesday, June 22 from 2pm – 3pm EST. In this webinar, you’ll learn how to translate a clearly-defined brand strategy into effective online experiences to increase organizational cohesion, capacity, and impact.
Social change brands are a powerful expression of an organization’s mission and values, and are a key strategic asset that is central to their very success. But how are social change brands experienced today, and how can we bridge the gaps between strategic planning, online engagement, and real-world impact?
Success can be found at the intersection of branding that clearly articulates organizational strategy and the many designed experiences that connect audiences to social change brands. And in today’s digital age, these experiences are primarily online—creating as many challenges as they do opportunities. Websites, online events, social media, and more provide social change organizations with opportunities 24/7 to engage audiences around the world. But online audiences are starved for time, spoiled for choice, and control the terms of engagement.
This webinar will explore:
- The fundamental dynamics that drive social change brands
- The 3 types of value social change brands create
- How audiences experience brands
- How digital branding differs from traditional branding
- How brand strategy improves the design process
- How to use brand strategy to drive the online experience
Established in 1956, Foundation Center is the leading source of information about philanthropy worldwide. Through data, analysis, and training, it connects people who want to change the world to the resources they need to succeed. Foundation Center maintains the most comprehensive database on U.S. and, increasingly, global grantmakers and their grants — a robust, accessible knowledge bank for the sector. It also operates research, education, and training programs designed to advance knowledge of philanthropy at every level.