June 17, 2015
Upcoming Webinar on Building a Brand That Increases Social Impact
Matthew Schwartz, Founder and Director of Strategy for Constructive, will be presenting “Building a Brand That Increases Social Impact” as a webinar in conjunction with the Grants Managers Network on June 24th at 2pm EST.
Branding is much more than a logo, visual design, or messaging. It’s a translation of your organizational strategy into countless experiences that audiences have with you online, in print, and in person—all of which work together to reflect who you are, what you stand for, and the impact you have. For nonprofits seeking to find new ways to increase social return on investment and advance their missions, what are the links between a brand’s strategic value and organizational impact? What are the many parts that contribute to building a nonprofit’s brand, and how can nonprofit leaders think more strategically about the brand experiences their organization delivers?
Learn the fundamentals of nonprofit brand strategy and design and how they work together to help focus your organization and your grantees to more effectively carry out your mission by registering here by June 24th.
Webinar participants will:
- Understand how nonprofit branding more deeply connects audiences to your mission and efforts
- Learn what brand experience is, its value, and what its key characteristics are
- Understand the 6 Key Components of a nonprofit brand and how to integrate them throughout your organization
Matt has previously visited this topic in his article “How Nonprofit Branding Strengthens Impact: Part 1”: click for a closer look at his insights.
The Grants Managers Network is a thriving national association with a mission to improve grantmaking by advancing the knowledge, skills and abilities of grants management professionals and leading grantmakers to adopt and incorporate effective practices that benefit the philanthropic community. By increasing the knowledge of grants managers and the efficiency and effectiveness of funders, GMN helps grantmakers deliver more resources directly to mission-driven activities, leading to better outcomes for grantmakers and grantseekers alike.