Constructive is excited to announce that our partners at the Center for Family Representation (CFR), a nationally recognized public defender, have launched their new website alongside a revitalized brand.

For more than two decades, CFR has defended the rights of families in New York City. Decades of data and powerful client stories show that Black and Brown families are continually targeted by the “child welfare system”—or what CFR calls the family policing system. CFR is working towards a future where, instead of experiencing overpolicing and the threat of family separation, families are met with community resources and support so that they can stay together. 

To better articulate this vision and support continued impact, CFR partnered with Constructive to develop a new brand and redesigned website that authentically reflects its growing identity as a public defender that does much more than just defend families in the four New York City boroughs it serves.

The new messaging paints a clear picture of the reality of the family policing system through statistics and storytelling, while also communicating how CFR’s legal defense, advocacy work, and community engagement are designed to work together against a seamless system.

The refreshed visual identity reflects CFR’s groundbreaking, nationally recognized interdisciplinary model that pairs each client with an attorney and a social worker, with support from a parent advocate who has been through the system themselves.

CFR’s new website is designed to serve clients seeking resources and support, surfacing the right information for the right audiences at the right moments. The experience simplifies pathways for service seekers, supports users navigating moments of crisis, and reinforces CFR’s mission through every interaction.

Our team is proud of our work with CFR to co-create a refreshed brand and an accessible website, with the ultimate goal of amplifying the Center for Family Representation’s critical impact.

Explore CFR’s new site and learn more about our work in public interest law & social justice.

About the Center for Family Representation

As a public defender, CFR provides clients with free legal representation and social work services built on more than two decades of experience fighting the “child welfare system,” or what they call the family policing system. CFR works primarily with low-income Black and Brown parents facing an ACS investigation or prosecution and minors who have been arrested.

About Constructive 

For 25 years, Constructive has partnered with leading nonprofits and social impact organizations, combining the insights of a brand strategy consultancy with the creativity and technical expertise of a digital agency. Learn more about our mission, our work, and our thinking.