Constructive Branding and Animation Design for Frameworks Institute Research Initiative: The Culture Change Project

We’re so proud to announce that the Frameworks Institute Culture Change Project–an ongoing investigation into how American attitudes and mindsets have changed due to the events of the past two years–has launched. We partnered with Frameworks to create the branding and animation work that captures the essence of a project that seeks to understand where we are and what progressive leaders should consider as they steer us where we’re headed.

We’re thankful for our continued partnership with Frameworks and to work with an organization that continuously and rigorously analyzes how we think and talk about the most pressing issues of our time. 

More About  The Culture Change Project

Initiated during the COVID-19 pandemic and the societal issues that became front and center for the nation in 2020, the Culture Change Project is an ongoing examination into if and how cultural mindsets have changed in this time of social upheaval. Through focus groups, in-depth interviews, and a first-of-its-kind nationally representative culture tracking survey, Frameworks has been observing changes in thinking about our society and issues like democracy, racism, health, and government. As the project continues, future research and findings will be made available to the public.

About Frameworks Institute  

Established in 1999, Frameworks Institute is a nonprofit research think tank that supports mission-driven organizations to communicate about complex social issues in a way that not only supports change, but encourages it. Using their own process, Strategic Frame Analysis, Frameworks approaches important and complex social issues with empirical activities that are practical and consistent; delivering results in reports that break down the science and create understanding among an audience of social science professionals, social impact and nonprofit professionals, and readers beyond these groups.