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Designing for Online Engagement: How to Build a Better Site with Brand Strategy

Does your organization’s website paint an accurate picture of who you are, what you do, and the values you stand for? Available to nearly anyone at anytime, websites play a pivotal role in how effectively nonprofits are engaging audiences and turning that engagement into action. Could yours be doing a better job helping advance your mission?

We teamed up with ComNet for a webinar to teach you how your organization can deliver a more engaging, mission-driven brand experience online. Led by Constructive’s Founder & Executive Director Matt Schwartz, we explore strategies and practical techniques to integrate your organizational strategy into the digital design process—aligning your website’s structure, content, design, and features.

In this webinar, you’ll learn:

  • The foundation of an effective brand strategy framework.
  • How social impact brands create and deliver brand value.
  • How design translates brand value into tangible experiences.
  • How to frame website discussions and decisions within a brand strategy.
  • Workshop activities for designing brand experience.

About the Author

Matthew Schwartz

Matthew Schwartz

For the last 24 years, Matt has specialized in brand strategy and digital design, focusing his passion for social and environmental issues to help organizations achieve greater impact. As Constructive’s leader, Matt plays an active role in collaborating with clients and our teams to develop strategies and design brand experiences that increase mission focus and deepen audience engagement. A frequent writer and speaker, Matt is a regular contributor to The Foundation Center, Communications Network, and other organizations. His work has been recognized for excellence by numerous organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. Matt earned his Bachelor’s Degree from Sarah Lawrence College in Writing & Visual Arts. He then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

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