Webinar

Designing for Online Engagement: How to Build a Better Site with Brand Strategy

By Matthew Schwartz, Founder & Executive Director

Published on September 26, 2018

Does your organization’s website paint an accurate picture of who you are, what you do, and the values you stand for? Available to nearly anyone at anytime, websites play a pivotal role in how effectively nonprofits are engaging audiences and turning that engagement into action. Could yours be doing a better job helping advance your mission?

We teamed up with ComNet for a webinar to teach you how your organization can deliver a more engaging, mission-driven brand experience online. Led by Constructive’s Founder & Executive Director Matt Schwartz, we explore strategies and practical techniques to integrate your organizational strategy into the digital design process—aligning your website’s structure, content, design, and features.

In this Webinar, You’ll Learn:

The foundation of an effective brand strategy framework.
How social impact brands create and deliver brand value.
How design translates brand value into tangible experiences.
How to frame website discussions and decisions within a brand strategy.
Workshop activities for designing brand experience.

About the Author

Matthew Schwartz

Matt partners with Constructive’s clients and teams to make sure that we stay focused on what matters, and that both our partnerships and the work we produce meets our shared expectations and the highest standards. With 27 years of experience as a designer, brand strategist, and writer for the social impact sector, Matt helps Constructive’s teams create processes and practices that create brand value for nonprofits and social impact businesses—elevating how mission and purpose are translated into brand-aligned strategy, messaging, and designed experiences.

Matt contributes to the field of nonprofit design, serving on the Leadership Team for the NY chapter of The Communications Network, writing, speaking, mentoring, and conducting workshops. His work has been recognized for excellence by numerous organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. Matt earned his BA from Sarah Lawrence College in Writing & Visual Studies, and then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

More about Matthew Schwartz

How We Can Help

Design & Design Systems

Deepen audience connections and commitment to your nonprofit’s mission with strategic communications design that increases engagement and social impact.

Content Strategy & Development

Make your nonprofit’s ideas more accessible and deliver messages that inspire action with content strategy and nonprofit messaging frameworks that speak with great clarity and purpose.

Workshops & Training

Increase your nonprofit’s knowledge and skills with customized branding and communications workshops and training.

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