You work at a foundation or a nonprofit. At many orgs, this belief persists: we don’t have a brand, we have a mission! Yeah, ok. That’s true. Now, let’s be real, your organization has a brand.
And that’s a good thing. Here’s why—unlike most for-profit companies, your org’s brand is about bold ideas aimed at doing good. And for virtually every foundation and nonprofit, your website connects audiences to what you stand for, what you do, the impact you have, and most importantly, why it all matters.
But too often, organizations with incredibly inspiring missions have sites that leave audiences more confused than committed, and more exhausted than energized. For social change organizations, it’s time to think beyond transactional websites.
This Communications Network webinar is led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm Constructive. We’re going to explore how to cultivate and build an enduring strategy to advance your brand online, which will help you advance your mission and achieve the magic word: Impact.
You’ll learn:
- How to translate organizational strategy into impactful online brand experiences
- How to increase engagement and shared learning across long-term digital projects
- What the four core strategies are to every website, and the roles they play
- How brand strategy improves the website design and development process
