Webinar

Nonprofit Branding in the Digital Age

By Matt Schwartz, Founder & Creative Director

Published on July 10, 2017

You work at a foundation or a nonprofit. At many orgs, this belief persists: we don’t have a brand, we have a mission! Yeah, ok. That’s true. Now, let’s be real, your organization has a brand.

And that’s a good thing. Here’s why—unlike most for-profit companies, your org’s brand is about bold ideas aimed at doing good. And for virtually every foundation and nonprofit, your website connects audiences to what you stand for, what you do, the impact you have, and most importantly, why it all matters.

But too often, organizations with incredibly inspiring missions have sites that leave audiences more confused than committed, and more exhausted than energized. For social change organizations, it’s time to think beyond transactional websites.

This Communications Network webinar is led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm Constructive. We’re going to explore how to cultivate and build an enduring strategy to advance your brand online, which will help you advance your mission and achieve the magic word: Impact.

You’ll learn:

How to translate organizational strategy into impactful online brand experiences
How to increase engagement and shared learning across long-term digital projects
What the four core strategies are to every website, and the roles they play
How brand strategy improves the website design and development process

About the Author

Matt Schwartz

Matt partners with Constructive’s clients and teams to make sure that we stay focused on what matters—and that our partnerships and the work we produce meet shared expectations and the highest standards. He brings 28 years of experience as a designer, brand strategist, and writer for the social impact sector, setting the vision and standards of quality for Constructive so that our teams can apply their expertise to co-create meaningful brand value with our clients.

As Creative Director, Matt stays closely connected to our work, serving as a consultative advisor to clients and providing hands-on mentoring and guidance for Constructive’s teams to focus our collective efforts on delivering exceptional, mission-aligned results. In leading Constructive, Matt collaborates with company leadership to ensure that our policies, processes, and practices live up to our core values and foster an environment in which our people can thrive and do their best work.

Matt contributes to the field of nonprofit design as a writing, speaker, and mentor. His work has been recognized for excellence by organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. He served for seven years on the Leadership Team of the NY chapter of The Communications Network, and volunteers locally in his hometown at the Hoboken Shelter. Matt earned his BA from Sarah Lawrence College in Writing & Visual Studies, and then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

More about Matt Schwartz

How We Can Help

Content Strategy & Development

Make your nonprofit’s ideas more accessible and deliver messages that inspire action with content strategy and nonprofit messaging frameworks that speak with great clarity and purpose.

Design & Design Systems

Deepen audience connections and commitment to your nonprofit’s mission with strategic communications design that increases engagement and social impact.

Brand Strategy & Branding

Strengthen your organization’s most important asset with nonprofit brand strategy and branding that clearly articulates and encapsulates who you are, what you do, and why it matters.

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