What does resilience look like for nonprofits in 2025? With the current administration, federal funding cuts and ideological shifts are already reshaping the nonprofit landscape. For communicators, strategists, and fundraisers alike, the challenge is clear: how do you protect your mission—and your message—in a political climate designed to destabilize?
In this Constructively Curated, we’re sharing resources that shine a light on what nonprofit communicators are thinking about right now and how to approach these unprecedented times, together. We hope this offers practical support, inspiration, and a little solidarity as you chart your path forward.
1. Discover What Nonprofit Comms Leaders are Prioritizing Right Now
Communications in the social sector are shifting fast—and staying ahead means understanding how peers are navigating the same landscape. The Communications Network’s Pulse Poll series offers a snapshot of what’s top of mind for nonprofit communicators right now. Their first survey of the year sheds light on shifting priorities, emerging challenges, and the strategies organizations are leaning on to communicate effectively in the current political climate. Their next poll results will be dropping soon, so definitely keep an eye out for the updated analysis.
2. Reframe to Refocus Your Message
FrameWorks’ CEO Nat Kendall-Taylor offers a clear reminder for communicators: don’t rebut—reframe. When we go on the defensive, we risk amplifying the same narratives we’re trying to counter. Instead, lead with values and solutions to stay focused and effective in your messaging. In this article, you’ll find research-backed framing strategies that help cut through confusion and clarify what’s at stake. The FrameWorks team also recently published guidance on communicating about democracy under threat, with a full library of framing resources available.
3. Fundraise Without Alienating Your Base
“As nonprofits appeal to donors after the loss of federal funding, they are thinking through how to craft the ask in a way that shows the impact of the cuts but doesn’t alienate government officials or supporters who approve of the cuts.” In a volatile political environment, your fundraising messages matter more than ever. The Chronicle of Philanthropy explores how nonprofits are adapting their appeals to highlight urgency without risking relationships with funders or public officials.
4. Build a More Financially Independent Future
In times of uncertainty, a diversified funding strategy isn’t just smart—it’s essential for long-term impact. CalNonprofits has pulled together a timely resource hub to help nonprofits build financial resilience, with practical tools like scenario planning guides, financial modeling FAQs, and upcoming webinars. Curious what this looks like in practice? Through our partnership with The National Association of County and City Health Officials (NACCHO), the organization was able to diversify funding for public health, engage the private sector, and make the case for investment to strengthen NACCHO’s financial future.
5. Partner Strategically to Multiply Your Impact
During turbulent times, banding together with peer organizations can boost visibility, share risk, and strengthen funding opportunities. So, where do you get started? How do you find the right partnership for your organization? This video from the Nonprofit Finance Fund may be a few years old, but its insights on strategic collaboration still hold up. For a real-world example of partnerships in action, check out this Candid blog where Save the Children shares how the organization’s partnerships helped them act quickly during major crises.
6. Build Momentum and Mobilize Advocates
Grassroots advocacy is one of the most effective tools nonprofits have to push back against harmful policies and shape public discourse. A strong digital presence can help you rally support, mobilize action, and keep pressure on decision-makers. Sprout Social offers tips for building an engaged advocacy network through influencer activism, while the National Council of Nonprofits breaks down how everyday advocacy can empower your entire community.
7. Earn Trust by Leading with Transparency
In an era of extreme skepticism and instability, transparency is everything. For nonprofits, transparency around your mission, impact, and finances is key to earning trust, donor loyalty, and long-term credibility. In this Ascend at the Aspen Institute webinar, they discuss what trust means for organizations and individuals working for and with families—and the importance of building trust in our polarized times.
Additional Nonprofit Funding Resources
- Seeking Rapid Response Grants? These Funds Are Offering Help
- 6 Ways Nonprofit Leaders Can Boost Morale in Chaotic Times
- Building Resilience in Uncertain Times from the Nonprofit Finance Fund
- Resources to Navigate Uncertainty from the Minnesota Council of Nonprofits
