Weizmann Institute Fundraising Communications Design

Weizmann Institute Capital Campaign Branding & Communications

For more than eight decades, the Weizmann Institute has been a leader in scientific research, making breakthroughs that improve the lives of everyone, everywhere. For its 75th anniversary, Weizmann planned their most ambitious fundraising campaign ever. That’s when they turned to Constructive to help turn inspiration into action.

Creating a Compelling Capital Campaign Brand

Following discovery and research into what made The Weizmann Institute and its 75th milestone so meaningful, we collaborated to create capital campaign branding that’s equal to Weizmann’s bold vision. The Transforming Tomorrow campaign sets the tone for creative strategy, delivering an aspirational call-to-action that evokes the organization’s ongoing quest for knowledge and meaning. Campaign logo design and branding follow through with a vibrant identity design system that’s scientific, progressive, and celebratory.

Creating a Call-to-Action for High-Level Donors

The Weizmann Institute’s sophisticated fundraising operations include national committee offices across North America, Europe, and Israel. Partnering with the Institute’s executive, communications, and development leadership, we created a modular fundraising communications system, designed to meet the needs of development staff in a range of settings. The result makes the case for giving, details different giving opportunities, and facilitates donor cultivation throughout the giving cyclefrom outreach to acknowledgement.

Fundraising communications strategy supports the in-person nature of The Weizmann Institute for Science’s development operations; emphasizing different giving opportunities and impact, through large donations and legacy giving.

Our Client's Take

“For our anniversary fundraising campaign, we were seeking a partner with digital and print design excellence who could add insightful strategic thinking about our brand. In Constructive, we found a partner who listened, immersed themselves in our project, and delivered in all areas. Their team is smart, creative, and enthusiastic—and they served as an extension of our marketing department to produce results that we’re extremely proud of.”
Jeff Sussman, Vice President, Marketing Communications