IIP energy policy and climate change communications design

Institute for Industrial Productivity Branding & Website Design

A unique climate change nonprofit focused on improving industrial energy efficiency, IIP sought help executing a new strategic plan to share expertise and insights in energy policy, technology, and finance to help the world’s most carbon-intensive industries rapidly reduce emissions.

Brand Research & Strategy

IIP’s new strategic plan, developed by Fleishman Hilliard, called for a rapid, large-scale, coordinated rebranding and communications design effort to help accelerate global industrial emissions reductions. We conducted brand research, stakeholder interviews, and branding workshops across 4 continents to quickly develop an actionable plan.

Logo & Identity Design

Design exploration resulted in a dynamic interlocking logo that signifies IIP’s role as a convener of business and government. IIP’s branding is bold, bright, and structured, designed to support their data-heavy publication design, and to resonate with a diverse audience of business leaders & policymakers while reinforcing IIP’s role in helping meet the challenges of global climate change.

Institute for Industrial Productivity Brand Handbook
Institute for Industrial Productivity Brand Colors

Collateral Design

After establishing IIP’s visual branding, we developed print collateral design with a system of one-sheets, white papers, case studies, and presentation decks to provide IIP’s team with the communication tools and templates needed to produce volumes of research, and collaborate with stakeholders across business, government, and research.

IIP energy policy nonprofit communications & collateral design
Institute for Industrial Productivity Website Homepage
Institute for Industrial Productivity China Projects

Online Database & Research Tools

IIP’s communications strategy also called for rapid development of energy efficiency databases to make energy policy, technology, and financing information readily available to the field. We partnered with IIP on content strategy; then architected and built a suite of scalable online databases filled with interactive data visualizations that provide experts with the information needed to improve industrial energy efficiency and mitigate global climate change.

Our Client's Take

“Constructive has delivered more than great design—they’ve had a significant impact across our global operations. Their team showed great skill in understanding complex policy and technology content, and equal expertise in communicating it effectively to audiences in business and in government. They took time to understand our strategies and operational goals, then created the right solutions to help us realize them.”
Jigar Shah, Executive Director