Matthew Schwartz, Constructive Founder and Director of Strategy, was recently interviewed on the design industry podcast Working Without Pants about his recent Differentiate or Die! presentation for The Bureau of Digital’s Owner Summit. In then 45 minute interview, Matt offers his insights from his career developing brand strategy and positioning, shares resources from other leading positioning experts, and suggests ways for creative services agencies to more effectively position their firms in the market.
In his podcast Jake Jorgovan of Outbound Creative brings inspiring stories of agency owners and creative entrepreneurs: talking about how they got started, what led to their success, and how they maintained a life / work balance along the way.
Listen to Matt’s thoughts on differentiation strategy for digital agencies, and lessons from our own rebranding below.