Recently, the Communications Network hosted Matthew Schwartz, Constructive’s Founder and Director of Strategy, for Nonprofit Branding In The Digital Age, a webinar on digital branding for social change organizations. Even if you missed the webinar, you still have an opportunity to listen in with a free replay right here. And if you’d like to continue the conversation, be sure to get in touch.
About the Webinar
For virtually every social change organization, a website is the biggest window for the public into their world—a translation of their history that connects audiences to what they stand for, what they do, the impact they have, and most importantly, why it all matters. It is also a hub of operations that’s essential to executing organizational strategy, serving as a platform to elevate issues and share ideas, and tying into critical systems such as events and grants management.
Unfortunately, too often, nonprofit organizations with incredibly inspiring missions complain that their websites fail to meet many of these goals and other critical needs, leaving audiences more confused than committed, and more exhausted than energized.
For social change organizations, it’s time to think beyond transactional websites and the limiting paradigm of UX design. Because when the goal is as ambitious as addressing pressing issues like climate change, social justice, or inter-generational poverty—if the lens through which we communicate about them is a website, then the solutions we design are almost certainly going to be website-specific as well.
In this webinar, originally hosted by The Communications Network, you’ll learn:
• How brand strategy improves the website design and development process
• What the four core strategies are to every website and the roles they play
• How to increase collaboration and shared learning across long-term website projects
• How to translate organizational strategy into effective online brand experiences