Join Matthew Schwartz, Founder & Director of Strategy, for a workshop on social impact branding and online experience design at The Foundation Center‘s New York offices on Wednesday, November 9 from 10am – 12pm.
A brand is a powerful expression of a social change organization’s mission and values, and a key strategic asset that is central to its very success. But how are today’s social change brands experienced? And how do we bridge the gap between online engagement and real-world impact?
To better fulfill their missions, social impact organizations must create meaningful experiences that cross the digital divide, applying a strategic combination of branding, design, and technology to clearly communicate their value, deepen dialogue, and strengthen engagement—both internally and with the world. When our goals are as ambitious as addressing climate change, social justice, or intergenerational poverty, we need more than just good user experiences, we need meaningful brand experiences.
In this session, you’ll learn:
- What makes social impact brands unique
- How social change brands create value
- How brands are experienced
- The role of websites in executing organizational strategy
- How to build a mission-driven brand strategy
- How to use brand strategy to drive the online experience.
Established in 1956, Foundation Center is the leading source of information about philanthropy worldwide. Through data, analysis, and training, it connects people who want to change the world to the resources they need to succeed. Foundation Center maintains the most comprehensive database on U.S. and, increasingly, global grantmakers and their grants — a robust, accessible knowledge bank for the sector. It also operates research, education, and training programs designed to advance knowledge of philanthropy at every level.