Constructive’s Founder, Matthew Schwartz will be presenting Designing Brand Experience in the Digital Age with The Nonprofit Technology Network‘s 501 Tech NYC club on Wednesday, November 16th from 6pm – 8pm.
Designing Brand Experience in the Digital Age
A brand is a powerful expression of a social change organization’s mission and values, and a key strategic asset that is central to its very success. But how are today’s social change brands experienced? And how do we bridge the gap between online engagement and real-world impact? To better fulfill their missions, social impact organizations must create meaningful experiences that cross the digital divide, applying a strategic combination of branding, design, and technology to clearly communicate their value, deepen dialogue, and strengthen engagement—both internally and with the world. When our goals are as ambitious as addressing climate change, social justice, or intergenerational poverty, we need more than just good user experiences, we need meaningful brand experiences.
- How social change brands create value
- How brands are experienced
- The role of websites in executing organizational strategy
- How to build a mission-driven brand strategy
- How to use brand strategy to drive the online experience.
NTEN’s 501 Tech NYC club offers the opportunity to meet and network with colleagues in the five boroughs, bringing together pros and accidental techies to share their knowledge and get the support they need to create a better New York.