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Webinar

Engage, Persuade, Motivate! Maximizing Impact With Digital Content

Today’s digital landscape is crippling our ability to focus, with people’s average attention span now shorter than a goldfish’s. We also spend over 10 hours a day consuming content from digital screens. Add it up, and our understanding of the world and our connections to it are significantly shaped online while our ability to process and put information to good use are increasingly diminished. In this environment, organizations who publish content online to help make change happen in the real world face significant challenges. How do they build meaningful relationships with audiences, broaden people’s perspective and deepen understanding to increase the impact of their work? And how must they think differently about the ways they produce and publish content?

Matthew Schwartz (Founder & Director of Strategy) and Senongo Akpem (Design Director) of social change design agency, Constructive, you’ll gain insights into strategies and techniques that will transform how your organization produces and delivers content online—and turn your website visitors into readers and website visits into journeys.

Specifically, you’ll learn:

  • The principles of content-centric design
  • Design’s role in increasing credibility and persuasion
  • How to organize & present content for greater clarity
  • How to create greater context & deeper meaning for audiences
  • How to deliver memorable takeaways and encourage longer reads
  • How to produce flexible content that can be reused across channels

Watch the replay below:

About the Author

Matthew Schwartz

Matthew Schwartz

For the last 23 years, Matt has specialized in brand strategy and digital design, focusing his passion for social and environmental issues to help organizations achieve greater impact. As Constructive’s leader, Matt plays an active role in collaborating with clients and our teams to develop strategies and design brand experiences that increase mission focus and deepen audience engagement. A frequent writer and speaker, Matt is a regular contributor to The Foundation Center, Communications Network, and other organizations. His work has been recognized for excellence by numerous organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. Matt earned his Bachelor’s Degree from Sarah Lawrence College in Writing & Visual Arts. He then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

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