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Workshop

Designing Your Brand for Diversity, Equity, and Inclusion

Oct 10 | Workshop
1:00 - 3:00 pm Communications Network
Register Now

Headed to ComNet18 in San Francisco?

Get there early and register for our pre-conference workshop, With All Due Respect: Designing Your Brand for Diversity, Equity, and Inclusion.

What You’ll Learn:

Diversity, equity, and inclusion are ubiquitous values in the social impact sector, increasingly emphasized in organizational and programmatic strategies. But are the branding and design choices that define the experiences social change brands create for their audiences contradicting these important values? And as a result of failures to embody a commitment to DEI, are organizations missing valuable opportunities to connect with new communities, partners, and funders?

Join our brand strategy and design team leads for a presentation and discussion on how your organization’s diversity, equity, and inclusion strategies are translated into meaningful messaging, design, and experiences—from the big picture down to the smallest, seemingly minor details. You’ll learn the fundamental underlying principles of designing for DEI to share with your team, and actionable ideas for incorporating these values into your external communications and design process.

You can reserve your spot here.

Presenters

Senongo Akpem

Senongo Akpem

Senongo is the leader of Constructive’s design team, bringing over a decade of experience in digital design and visual storytelling. He thrives working at the intersection of culture, design, and social impact, and loves collaborating with clients on all aspects of their projects. Senongo’s main focus is setting and implementing design strategy to help teams communicate their mission, values, and narrative with emotion and impact. A native of Nigeria who spent a decade in Japan and now calls New York home, Senongo brings a global perspective to Constructive’s work. His work has been featured in The New York Times, Slate, and NPR. Prior to Constructive, Senongo was Art Director at Cambridge University Press, where he led the creation of a global design team. Senongo earned his B.F.A. from the University of Michigan, with a concentration in Digital Printmaking.

More about Senongo Akpem
Lexie McGuire

Lexie McGuire

Lexie brings a depth of experience and perspective on the social change sector from years of working in nonprofit organizations on communications, marketing, and fundraising. As Director of Strategy, Lexie helps clients focus their mission and message, and deepen audience engagement—leading brand and digital strategy, conducting research and workshops, developing strategic positioning, and crafting messaging. Prior to joining Constructive, Lexie worked in political and public health advocacy in Virginia, in clinical research at Memorial Sloan-Kettering Cancer Center, and served as the Executive Officer of the Gastrointestinal Cancer Institute of New Zealand, where she was responsible for strategic partnerships, development, and communications strategy. Lexie earned her BA in history at the University of Virginia.

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Matthew Schwartz

Matthew Schwartz

For the last 23 years, Matt has specialized in brand strategy and digital design, focusing his passion for social and environmental issues to help organizations achieve greater impact. As Constructive’s leader, Matt plays an active role in collaborating with clients and our teams to develop strategies and design brand experiences that increase mission focus and deepen audience engagement. A frequent writer and speaker, Matt is a regular contributor to The Foundation Center, Communications Network, and other organizations. His work has been recognized for excellence by numerous organizations such as The Webbys, Communication Arts, Print Magazine, The Case Awards, Graphic Design USA, The W3 Awards, The Communicator Awards, and others. Matt earned his Bachelor’s Degree from Sarah Lawrence College in Writing & Visual Arts. He then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

More about Matthew Schwartz
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